Creative & Innovative
I started in the early years as an award winning artist working in the materials of bronze and wood with exhibitions in the state gallery, then evolving the artillery of weapons of mass communication to become a master in digital design and interaction, shaping experiences and reactions though an understanding of human perception and experience.
This creative and innovative approach has seen one of our clients, a global Swiss Investment Bank, apply for patents based on the unique user interface interaction we designed bespoke for them.
Analytical & Enquiring
I love to take a holistic view and strategic position before applying creative thinking to carve the solution. First by gaining a deep understanding of a situation and who is involved; customers, clients, their motivation, their relationships. It’s always about finding a solution for people, not about prescribing technology. Then, and only then, can we solve the real issues and add the most value to a solution.
It’s at this point I assemble a team of like-minded, talented and motivated individuals from the global talent pool and we embark upon solving the problem through tight collaboration.
Business Minded
I love the pace of change in the digital arena, and find it a refreshing opportunity to gain an understanding and to make a difference across such a varied range of industries. To learn about their business motivations and the different challenges they are trying to solve for their customers. From broad reaching global finance, engaging television, communicative telecoms and persuasive retail to cutting edge fashion and look-at-me celebrity, each has it’s own unique approach and goals.
By understanding so many business models and processes it’s great to be in a position to cross-pollinate ideas and thinking to benefit each new challenge.
Classically Trained
My specialist skills involve delivering successful websites and applications that give people and companies a competitive advantage. This covers a range of key areas including design strategy, online branding, website information architecture, user experience design, interface design, technical project management, and usability testing. I've worked with a wide range of over 50+ clients from major blue chip organisations to start-up companies both locally and internationally.
My experience from both agency and client side perspectives enables me to offer a tangible strength to almost any organisation desiring a sophisticated web application or brand experience delivered online.
